Social Media Marketing (SMM) is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on platforms like Facebook, Instagram, Twitter, and LinkedIn to engage and connect with target audiences. SMM aims to increase brand visibility, drive website traffic, and foster customer interaction. Through targeted advertising, influencers, and organic content, businesses seek to build a strong online presence, enhance brand awareness, and ultimately drive conversions. SMM is a dynamic and evolving approach that capitalizes on the widespread use of social media for communication and information sharing.